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Selling The Invisible

A Field Guide to Modern Marketing

by Harry Beckwith

Audiobook

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:-Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees


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Publisher: Hachette Audiobooks
Edition: Abridged

OverDrive Listen audiobook

  • ISBN: 9781594837159
  • File size: 46197 KB
  • Release date: January 2, 2008
  • Duration: 01:36:06

MP3 audiobook

  • ISBN: 9781594837159
  • File size: 46197 KB
  • Release date: January 2, 2008
  • Duration: 01:36:06
  • Number of parts: 2


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0 of 5 copies available

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:-Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees


Expand title description text