Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

The End of Business as Usual

Audiobook
It's a new era of business and consumerism- and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time- have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include:
  • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
  • Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

  • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469094281
    • File size: 320701 KB
    • Release date: February 23, 2012
    • Duration: 11:08:07

    MP3 audiobook

    • ISBN: 9781469094281
    • File size: 320736 KB
    • Release date: February 23, 2012
    • Duration: 11:14:06
    • Number of parts: 10

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction

    Languages

    English

    It's a new era of business and consumerism- and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time- have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include:
  • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
  • Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

  • Expand title description text
    • Details

      Publisher:
      Ascent Audio
      Edition:
      Unabridged

      OverDrive Listen audiobook
      ISBN: 9781469094281
      File size: 320701 KB
      Release date: February 23, 2012
      Duration: 11:08:07

      MP3 audiobook
      ISBN: 9781469094281
      File size: 320736 KB
      Release date: February 23, 2012
      Duration: 11:14:06
      Number of parts: 10

    • Creators
    • Formats
      OverDrive Listen audiobook
      MP3 audiobook
    • Languages
      English