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Title details for The 5 Paths to Persuasion by Robert B. Miller - Available

The 5 Paths to Persuasion

by Robert B. Miller
Gary A. Williams
ebook
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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
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Publisher: Grand Central Publishing

Kindle Book

  • ISBN: 9780446591553
  • Release date: July 31, 2007

OverDrive Read

  • ISBN: 9780446506045
  • Release date: July 31, 2007

EPUB ebook

  • ISBN: 9780446506045
  • File size: 1031 KB
  • Release date: July 31, 2007
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
Expand title description text
Business Nonfiction
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